Marketing Strategy
Photography
Creative Writing
About Me
Taipei to Vancouver
Combining marketing acumen with rich visual and narrative storytelling, shaped by dynamic experiences across different cultures.
Dentsu Media Inc.
【Media Buyer】Executed media buying strategies and managed advertising space procurement to maximize ROI. Negotiated with media vendors to ensure optimal placement and campaign efficiency.
phd Media
【Media Planner】Developed data-driven media plans and cross-channel campaign strategies for key clients. Analyzed target audience insights to optimize ad spend and brand reach.
Taiwan External Trade Development Council (TAITRA)
【Marketing Specialist】Led marketing, publicity, and event management for major international exhibitions like COMPUTEX. Coordinated media relations, promotional campaigns, and global audience engagement.
Vancouver Fashion Week
【Sales Coodinatior】Coordinated designer relations, client outreach, and event operations for international fashion shows. Managed communication and business opportunities across multicultural brand partners.